As you can see below if you try to add a negative number in the add or

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All previous conversion value data will remain but the new augmentation will be applied to all conversions moving forward. Second conversion value rules are only additive with very limited control for decreasing the value of a conversion.  multiply field youre given an error. conversion value rules  adjusting for lower value conversions error The only way to adjust a conversion value down is evident in the image above you can add multipliers of less than to an action meaning you could cut a conversion value down by  or half of its original value. This is possible for any adjustment between and .



That said it seems this tactic is mostly intended for incremental adjustments up not down. If you find that a large group of your converters are worth less than your current value and the limitations with conversion value rules Email Data dont allow Email Data you to fully reflect that discount it may make more sense to adjust the value in the conversion tracking section then use value rules to highlight the more valuable exceptions rather than to devalue the other group. Last Updated January Google Ads Home Why Arent My Google Ads Converting Reasons & Solutions Youve got your suitcase packed your snacks all set the directions queued up on your phone. Your playlist is good to go.




Youve got a full tank of gas. You hop in the car to hit the road and the car wont start. car problems meme This is what it feels like to get a Google Ads campaign live only to see no conversions. Dont worry. The trip must go on This post covers everything you need to get your PPC engine up and running again so you can hit the road and reach your destination. reasons your Google Ads arent converting & how to fix The reasons your Google Ads arent converting can range from technical errors to strategic snafus and everything in between. Here are culprits and how to solve them. Its too early If youre just starting out in online advertising its important to make sure you understand how machine learning works. Ad platforms are designed to deliver your ads