The El Arroyo poster El Arroyo is a Tex-Mex restaurant

limonhasanseo56

Here, an example from Nivea: Experiential The objective in this case is to directly involve the public and interact with them . I present to you one of my favorite examples, the Cinnabon escalator in Russia: Viral As I mentioned before, these creative and surprising actions often go viral. However, there are guerrilla marketing actions created mainly for the digital world, such as the Ice Bucket Challenge, which was created to draw attention to the ALS disease in :  inspiring guerrilla marketing cases In addition to the previous examples, I want to present you two cases that I find very funny and inspiring. The first, to launch an internationally famous movie and the other, to promote a small restaurant in Texas, United States.


The haunted train Imagine that on any given day you are USA WhatsApp Number Data waiting for the subway subway, train or whatever you call it and as always, you feel that it is approaching. You approach to enter, but although you hear that the train arrived and opened its doors, you never saw it. It was a ghost train! Well, this was the great idea that the creatives of the movie Ghostbusters came up with to promote the movie in . Once the train “left,” those present heard the famous Ghostbusters song and breathed a sigh of relief. As you can see, guerrilla marketing can use the senses in this case, hearing to turn everyday moments into memorable experiences.





The best thing is that these actions are not intrusive and are well received by people. The El Arroyo poster El Arroyo is a Tex-Mex restaurant that has become a must-see for all residents and visitors to Austin, Texas. And because? No, it is not because of its food, nor because of its facilities. It is because of the sign outside the store , where its employees put together such fun and original phrases that made it an icon of the city. “El Arroyo sign” has its own page on the site , an Instagram account with more than , followers and a Twitter account with more than , followers. The owners even invite customers to share their ideas! “We all think we're smart until we try to turn on someone else's shower.