As a woman who is not an engineer, this placed her

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Bdouble disadvantage, but she overcame the barriers and she has collaborated in the transformation of Aena into an important company in the retail sector: 35% of her income currently comes from Retail sale. Marta Rios The problem of the lack of role models is not specific to Spain, of course. Marta Ríos , General Director of Adidas Iberia Group (2017-2022) , explained that she was the only woman among the 17 marketing directors that Adidas has around the world. The lack of references as one of the great challenges along with the unconscious bias that both men and women can have when considering a woman for a position of responsibility. Women may be reluctant to run for a leadership position if the rest of the board is made up of men.

This is usually due to a lack of confidence, rather than a lack of experience or qualifications, Marta explained. On the same point , Eva Ivars, CEO of Alain Afflelou, added: "Advancing Job Function Email List  in our professional career means learning to seek prominence and knowing how to place ourselves at the center of events." Annabel Chaussat But reaching management positions should not be understood as giving up our femininity, Annabel Chaussat, CEO of Fnac Spain , with more than 25 years in the retail world, told us: «At the beginning of my career I tried to join men's groups, but I soon I realized that you have to be yourself.



He also told us about the problem of work-life balance and the need to share domestic tasks. «If women have to do everything, we can't. On a day-to-day basis you have to seek support from friends, bosses and I will also seek support from co-workers. After listening to all the presentations, it is very clear that in our daily lives we have to face different challenges than our male counterparts. But, thanks to our determination, women have managed to overcome them and, perhaps most importantly, creating models and references for new generations of women. As María José Cuenda recalled in another of her contributions: "With determination, all the doors that are sometimes closed are opened." Personal growth Claudia Tegglen But without a doubt, the story that moved us the most was that of Claudia Tegglen, psychologist and social entrepreneur with reduced mobility.