Local marketing: what is it and how to implement it online

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Local marketing: what is it and how to implement it online? local marketing We cannot deny that the change from Outbound Marketing to Inbound Marketing changed the way we do campaigns. Marketers were used to targeting large audiences and creating large-scale strategies, but over time, tactics became more personalized and targeted to specific buyers. Even with that scenario, generating a large number of leads was still an important indicator . However, local approaches to online marketing emerged and some companies began to realize that attracting just a few prospects based on where they lived could be even more interesting and profitable.

Since then, the world of Digital Marketing turned Loan Phone Number List local into a powerful way to optimize results and generate brand awareness and conversions . Interesting, isn't it? That is why in this post we will tell you all about Local Marketing. So, keep reading! ADVERTISEMENT What is Local Marketing? Local marketing is a set of tactics focused on a specific group of people who live in a particular location. The era of Inbound Marketing brought attention to a new way of thinking: what if companies adapted to what customers already do, which is search for answers on Google and take the first step to learn about the brand? With this new logic, Inbound became massive, marketing specialists around the world began to apply these tactics and in a short time, there were already a huge number of companies competing for the attention of the Internet surfer.



Big brands had resources, so they worked even harder on personalized and segmented ads. And what about small local businesses? They were also competing with those big market leaders That's when marketers began to notice the power of local digital marketing: one way to balance the battle could be customization based on regions and areas. That can be an entire state or just a small town. By only talking to those who are nearby, you optimize the chances of them moving forward in the customer journey . It's a very smart way to deal with great competition.