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But where are the Leverkusen? The club, which is sportingly on course for the Champions League, is struggling with relegation in online communication. This is mainly due to the lack of a YouTube presence. Only Eintracht Braunschweig does not have its own YouTube channel either. Bayer Leverkusen, who have the most inactive fans online, can still learn from the Braunschweig team when it comes to social media skills. However, when ORI analyzed Eintracht Braunschweig, it was noticeable that the club is exceptionally good at mobilizing its fans on social networks. This is reflected in the high interaction rate of the fans with the club and with each other. With such active fans, neglecting such an important online channel as YouTube is almost negligent.
Even if every club has potential for optimization measures, it is worth usa b2c email list taking a look at the top three positions in the ORI table. Surprisingly, VFL Wolfsburg came in third. With the website with the widest reach, the wolves make it onto the podium. Second place goes to Borussia Dortmund. By a wide margin, BVB delivers the best results on Twitter. On this social media channel, Borussia are three times stronger than second-placed FC Bayern. But Munich seem to be winning everything there is to win this season. They also get the autumn championship in the ORI table. The performance on Facebook is particularly outstanding.

The interaction and engagement of the fans on Bayern's Facebook page is greater than on all other pages of the rest of the Bundesliga combined! Further information and exciting comments from Prof. Dr. Bernecker, the managing director of DIM, can be found in the latest issue of New Business. This post was posted on . December published by DIM-Team under General. Related articles Read for you: Successful networking Read for you: Successful networking Creating a company logo – tasks of a logo that you may have forgotten.
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