At the same time, technical reasons are not the only

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Or you have a website with objectively good indicators - a beautiful design, successful offers and USP, a large assortment, convenient navigation - that is, in general, it is not inferior to competitors in anything, and has been working no worse than others for years. But suddenly the sales plan is not fulfilled, and the reports show that applications have decreased specifically from the site. Search engines will not give a site high rankings if it does not have micro-markup, duplicate pages, problems with displaying mobile versions, and so on. ones for which a site can lose positions: search robots must "recognize a site as worthy" according to other ranking criteria: quality and quantity of content, structure, visitor behavior, authority.. The exact number of these factors cannot be calculated, because search engines, like magicians, do not reveal their secrets.


But experts agree that the number of such indicators is measured Real Estate Photo Editing Service in hundreds. Therefore, a good SEO specialist is metaphorically similar to a multi-armed Indian god - he constantly monitors all the characteristics that affect the attractiveness of a resource for search engines, looks for growth points, tests hypotheses and repeats successful solutions. The standard pool of SEO tasks is usually divided into the following subtypes: technical optimization; working with content, interlinking, increasing conversion/usability; external optimization. All types of SEO audits are somehow tied to these “areas of responsibility”.




Types of audits and the issues they reveal We have identified the 5 most popular types of checks that are found in the service portfolios of SEO contractors. Let's take a closer look at what types of site audits there are and what each of them includes. Components of an audit Technical SEO audit Search robots pay attention to a variety of technical parameters – layout, metadata, service operation, protocol security, etc. During a technical audit, specialists check all of these points.