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So if it is 75%, then the bounce rate is automatically 25%. That means that the bounce rate is calculated differently in Universal Analytics than in GA4! For example, if you are on the website for 10 minutes, do no activity and then leave the website, the bounce rate in UA will be 100%, but in GA4 it will be 0%. You are on the website for longer than 10 seconds, so the engagement percentage is 100%. If you compare the bounce rates in GA4 and UA, you see completely different things. Therefore, just look at the engagement rate. That is also a lot more positive. Other dimensions and metrics that have been added include: pages per session session duration (you only had avg engagement duration in GA4) session based conversion rate (similar to what you see in UA) conversion rate based on users . This is the number of conversions divided by number of users.
If visitors do not convert immediately during the first visit, but it is quite normal C Level Contact List they first orientate and only do the conversion on a later visit, you will get a better picture by using the conversion percentage based on the users. New e-commerce dimensions and metrics have also been added that you can now access in custom reports, i.e. in the 'Discover' section. GA4 now offers an item-scoped and event-scoped version of each ecommerce metric, so you can analyze the product information and analyze key ecommerce interactions separately.
This is the list: List of new e-commerce dimensions and metrics in Google Analytics 4. For example, you can now analyze purchased items by item name, by product category or by country. But also which shipping options are used the most or which promotion has worked best. If you want to know how to implement e-commerce, read the article: How to implement e-commerce in Google Analytics 4 3. UTM parameters Last year, the 'utm_term' and 'utm_content' were finally made available in GA4. With utm tagging you can give specific information to the click to a page.
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发表于 2023-3-6 11:15:57
