Along with the actual overheads of producing content

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Writing, like many skills, is a craft that you can always improve. Read more widely and extensively by reading material you may not ordinarily read (and yes, I mean actual, honest-to-God books, not just blogs). Write every single day – yes, every day, even if it’s only a hundred words or so. Be relentless in your pursuit of excellence, and don’t settle for mediocrity.Even if you know what you’re doing when it comes to content, adopt the mindset of the perpetual student, and never be satisfied. Strive to push your writing skills to their limit – then push even farther. The more time and effort you invest in honing your writing skills, the more readers you’ll attract.2.



Answer Complex Questions with Your ContentEarlier, we discussed the value of targeting IT Numbers specific keywords with your content. If you’re already doing this, the chances are pretty good that you’re targeting (and hopefully ranking for) a solid number of simple keyword terms that are relevant to your business. While this is still a worthwhile strategy to pursue, going after rankings for complex search queries can have an even bigger payoff, namely ranking in the Google Featured Snippet – or, as Moz’s Dr. Pete Meyers calls it, position zero.Content marketing advice Google Featured SnippetThe Google Featured Snippet is some of the most coveted real estate on the search engine results page.





If your content answers a complex question by appearing in the Featured Snippet, not only could you drive a ton of referral traffic to your site, but you could also give your brand a major lift in terms of subject matter expertise. User trust in the content promoted in the Featured Snippet is high, meaning that if Google chooses your content to answer a complex question, your brand wins big.Want to rank in the Featured Snippet? Read this post on position zero and the value of answering complex questions with your content.1. Start Content RemarketingSo much time and effort goes into content production, only for a blog post or whitepaper to underwhelm you.