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About the authorAndrea Lehr is a Brand Relationship Strategist at Fractl where she works alongside a team of creative strategists to produce unique, data-driven campaigns about industry trends. Connect with her on LinkedIn for daily updates on great content; follow her on Twitter AndreaMLehr for the GIFs.Guest AuthorMEET THE AUTHORGuest AuthorWordStream’s guest authors are experts, entrepreneurs, and passionate writers in the online marketing community who bring diverse perspectives to our blog on a wide range of topics.See other posts by Guest AuthorOver the past week, Google’s been making a lot of announcements for its plans to enhance their display network at AdWeek and SMX East in New York City.
Some of the more heralded news is that Google announced advertisers will soon have the Greece WhatsApp Number Data ability to remarket to users across different devices and measure store visits as a result of their display ads. And while these announcements of future changes may have stolen the show in New York and advertisers have every reason to be excited of these coming soon, Google silently rolled out one subtle, but major, change into every live display campaign on Google Ads (formerly known as Google AdWords) by introducing Display Keyword Targeting Settings on the Display Network.Google’s most recent change affects how display keywords target their ads on the Google Display network.
Display keyword targeting is one of the oldest and simplest forms of targeting on the Google Display network but is still widely used by advertisers. Advertisers simply set up a list of keywords related to their business and Google would automatically serve their ads on sites related to those keywords AND to users likely interested in those keywords. A keyword targeted on the display network was a fast track to reaching a wide audience on the Google Display Network, but it gave advertisers little direct control on exactly where their ads were likely to show.
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发表于 2024-3-10 17:24:47