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Social networks are here to stay and they have a verysuccessful future. On the other hand, an image has much more impact than aword. In fact, some studies have shown that an image’s influence and power isinfinitely superior to that any text. In the Postcron blog, Elizabet Parerastates that a user is left with 80% of what he sees compared to 20% of what hereads. Additionally, our brain processes an image 60,000 times faster than atext. Therefore, it seems obvious that images work so well. That is one of thereasons for Instagram’s success. Therefore, there is no doubt that it isadvisable to have an Instagram account if you want to succeed with youradvertising strategy for Instagram ads. More and more users join this socialnetwork every day. Since its beginnings in 2010, it has achieved more than 700million faithful and active followers. Advantages of Instagram ads Besides thepreviously mentioned figures, some of the advantages of creating appropriateads strategies on Instagram are: How easy it is to create an Instagram ad.
They stand out for the low investment Germany Email List Some sources point outthat the average investment in Instagram ads ranges from 00.1 to 0.015 cents.The power of attraction that images have. The naturalness used to introduceadvertising in Instagram, as if it were part of the posts the user usuallysees, so they have a greater impact. Here is a list of some of the best 18strategies to maximize your Instagram ads: 1.- Focus on a single target targetAs with any social ad campaign, it is essential that you focus on the peopleyou are interested in. If you wish to get their attention, you need to segmentyour audience on Instagram. Doing so, you will reach your target more easily,and this will allow your campaigns to be more effective and successful.Therefore, do not try to reach everyone with the same ad. Try to adapt yourcreations to each specific audience. 2.- Think twice before writing your postInstagram posts You may not consider your posts important.

However, what you write will also have an influence overyour users to help them make a decision to buy, download, install, or whateverthe purpose it is. Therefore, it is advisable that you think your message welland be clear. Instagram allows a maximum of 300 characters, but it is advisableto use 150. In the image above, we show you some of the advantages anddisadvantages of choosing a short or a long post. Briefly: Short posts are morevisual and superficial. They are also ideal to be read on mobile devices, andthe reading percentage is higher. On the other hand, long posts are deeper andmore convincing, so they attract more links. Without doubt, Instagram is mostlyused from mobile devices. Hence, the use of short posts is better to generateimpact on your audience.
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